Khushhali Microfinance Bank Limited Jobs Brand Executive

 

Khushhali Microfinance Bank Limited Jobs Brand Executive

Organization: Khushhali Microfinance Bank Limited 

Location: Corporate Office Islamabad

Department: Branding & Communication

What You Will DO

Coordinate and support all marketing and product management activities of the Bank including vendor coordination, marketing campaigns and projects towards the success of the marketing function.

Plan & Develop Marketing & Branding Campaigns

• Conceive and develop efficient and intuitive marketing strategies.
• Provide strategic direction of all branding activities of Khushhali Microfinance bank, under the direction of the Head of Department.
• Planning and development of branding campaigns (Corporate & Area) including sponsorships, promotions & events with support of in-house administrative team as necessary.
• Planning and developing of product collaterals/copies/artworks with support of in-house administrative team as necessary.
• Provide detailed timelines and budgets for all marketing/branding/training activities.
• Manage advertising, branding and brand activation vendors.

Implementation of Marketing & Branding Plans

• Execution all approved ATL/BTL marketing for KBL to enhance brand image and create awareness.
• Organize and oversee advertising/communication campaigns at conferences, exhibitions and other promotional events.
• Ensure relationships with media vendors and publishers are being maintained to ensure collaboration in promotional activities.
• Review implementation gaps and revise processes & procedures to improve turnaround time and execution.
• Evaluate the requirements shared by other departments and coordinate with agency to ensure their timely completion.

Monitoring & Budgeting

• Manage branding/promotional budgets with approval of Head of Department.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing expenses to ensure targets are met.
• Ensure branding guidelines are being adhered to by KMBL employees, departments and branches.

Corporate Advertising & Event Management

• Managing all designing activities including: Advertisements, Backdrops, Shop Facias, Posters, Calendars, Brochures, Employees Cards, Greeting Cards, and Souvenir for KMBL Anniversary, Shields and Certificates souvenirs as per requirement of events.
• Corporate advertising and facilitation to all departments for releasing their advertisements.

What you Need

• Bachelor’s degree in Business Administration with a specialization in Marketing.
• Minimum 2 years of professional experience in marketing, preferably with a Bank or financial institution.
• Well organized with good analytical problem solving skills.
• Excellent interpersonal skills.
• Demonstrates high levels of creativity and enthusiasm.
• Able to multitask and has excellent time management skills.
• Strong knowledge of marketing & branding campaigns.
• Creativity and commercial awareness
• Proficient in MS Office Suite.
• Exhibits and upholds KMBL’s values and social performance objectives.
• Willing to travel across KMBL network.
• Time & People Management
• Analytical Skills – Data Analysis
• Media Planning & Buying – ATL & BTL
• Digital Media – Planning, Buying and Social Media Analytics.

Note: We are an equal opportunity employer and value talent diversity at our Bank. We do not discriminate on the basis of age, color, gender, marital status, race, religion, or disability status. Therefore, all qualified candidates, especially females, are welcomed and encouraged to apply on our positions

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