Zong CMPak Ltd Jobs Manager Digital Communications | PR & CSR
Job Title: Manager Digital Communications
Department: PR & CSR
Location: Islamabad
Last Date to Apply: 15th April 2022
Job Purpose:
- To analyze social media and provide end-to-end social media listening support
- Manage, organize and present data from various digital sources developing and delivering both regular and ad-hoc reports for leadership and to help drive decision-making.
Job Responsibilities:
- Ensure utilization of social listening tools for regular reporting of pre-determined key topics and spiking conversations related to Zong
- Conduct audits of social content to ensure maximum efficacy of creatives used and to ensure correct application of tags
- Ensure all Digital and Social Media customers’ posts related to any potential crisis are effectively monitored and analyzed for timely corrective action
- Analyze consumer sentiments on Digital and Social Media and submit daily/ monthly reports
- Stay abreast on best practices and latest trends in telecommunication, digital marketing, web analytics, SEO, SEM, digital content and campaign management
- Establish goals and metrics/indicators for success for Zong’s social channels and share regular reporting
- Create and own the digital/social media crisis communication strategy
- Manage the community management team and ensure all key relevant customer queries are responded to in collaboration with the customer services team
- Work closely with different departments and ensure smooth communication to resolve social media queries and crisis
- Create tailored and effective content for positive narrative building for Zong across social media channels
- Mapping of relevant influencers and bloggers of the industry
- Event and campaign based influencer/blogger management reporting
Eligibility Criteria (Education, Knowledge, Experience and Skills):
Education:
- Masters in Digital communication, MBA Marketing, Masters in Mass Communication and Media or equivalent degree
Work Experience:
- 5-7 years relevant experience in public relations and communications
- Proven working experience in Digital Communication, social media listening, campaign management
- Proven track record of crisis management on social media channels
- Strong network of media and public relation contacts
Skills – Generic:
- Ability to work under challenging environment and sustain pressure
- Strong analytical, presentation, communication, dispute resolution skills
- Result oriented
- Proactive, solution focused and service oriented
- Interactive personality with relationship building ability
- Ability to work independently as well as a part of a team
Skills – Job Specific:
- Strong ability to work and extract reports from top social media listening software
- Strong data and analytical skills
- Exceptional writing and editing skills
- Experience with social media including blogs and microblogs
Apply Now
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